Branding and Design News Bytes:

Branding and Design News BytesBranding and Design News Bytes * Pantone announces Color of the Year 2023: Viva Magenta, a vibrant shade inspired by nature and the desire for connection. * Google debuts new logo and brand identity: A simplified and more approachable look that reflects the company’s evolution. * Spotify launches Design System: A comprehensive set of UI components and guidelines to enhance consistency and scalability across the platform. * Adobe integrates AI into creative tools: Enhanced features like Neural Filters and Super Resolution in Photoshop empower designers to create with increased efficiency and accuracy. * Figma unveils Project “Gemini”: A new collaborative workspace that enables multiple designers to work on projects simultaneously in real-time. * Design industry mourns the loss of Marcello Serrazin: Renowned Brazilian designer and co-founder of MetaDesign. * TikTok introduces new creative effects: Augmented reality capabilities and editing tools aim to enhance user engagement and creativity. * Meta unveils “Horizon Worlds”: A virtual reality social platform where users can connect, explore, and create immersive experiences. * Dribbble launches “InVision Studio Design Challenge”: A competition showcasing the latest design trends and fostering innovation. * Canva partners with Google Cloud: Expanding its design platform with cloud-based infrastructure and advanced machine learning capabilities.