Branding and Design News Bites

Branding and Design News BitesBranding and Design News Bites Meta Unveils New Identity, Focus on Metaverse Meta, the parent company of Facebook, has unveiled a new brand identity that reflects its shift towards the metaverse. The new logo features a lowercase “meta” in a blue circle, symbolizing the company’s vision for a connected, immersive experience. TikTok Releases Brand Partnership Platform TikTok has launched a new platform, TikTok Pixel, that allows brands to track and measure the effectiveness of their advertising campaigns. The platform provides insights into campaign performance, audience demographics, and creative engagement. Pantone Announces Color of the Year 2023 Pantone has named “Viva Magenta” as its Color of the Year for 2023. Described as “an animated crimson red that encourages experimentation and self-expression,” the color is intended to reflect the current cultural moment of transformation and optimism. Google Updates Branding Guidelines for Material Design Google has updated its Material Design branding guidelines, introducing new visual elements and principles. The changes aim to improve the consistency and accessibility of Google products and services. Spotify Launches New Brand Portal Spotify has launched a new brand portal that provides a comprehensive overview of the company’s brand identity, values, and guidelines. The portal offers resources and tools for both internal and external stakeholders. Adobe Introduces “Substance 3D Stager” for 3D Rendering Adobe has launched “Substance 3D Stager,” a new 3D rendering software that makes it easy to create photorealistic images and animations. The software is designed for architects, designers, and marketers who want to showcase their work in a visually compelling way. Discord Updates Platform with Improved Branding Discord has rolled out an update that includes improvements to its branding and user interface. The update introduces a new logo, color palette, and font, as well as a more streamlined design for the platform. Brand Strategy and Design * How to Create a Brand Identity that Stands Out * The Importance of Brand Storytelling * 5 Principles of Effective Brand Design * Case Study: The Rebranding of Starbucks * Trends in Brand Marketing